Do you have any idea how many thousand tons of film, paper, or carton get wasted in gravure packaging printing around the world each day?
And I am specifically referring to wasted print that is not wrong at all. I am discussing print affected by minor "defects".
Don't get me wrong. We can't accept any legal inconsistencies or obvious quality issues that affect the consumer's brand experience. That's clear!
But... We are putting so many efforts into revolutionizing the whole supply chain to make it more sustainable and miss reconsidering the very basics.
Do we really need to waste tons of print only because there is a text character wrong or missing? An unexpected micro dot anywhere in the design? Any really minor issues at all...
Leading a company, I understand that quality standards need to start and end somewhere. They need to have certain tolerances.
I'm just questioning if we aren't able to review our current approach in light of the bigger picture and the responsibility of sustainability…
